War is 'driver' for business, Ukrainian companies now outpacing global rivals — ASDE head
global.espreso.tv
Thu, 30 Oct 2025 17:51:00 +0200

Alina Sokolenko, the head of the Association of Sustainable Development Experts (ASDE), said this in a comment to Espreso TV."Ukraine today has a very high risk as a country at war. But business in Ukraine has much lower risks. And this is precisely about sustainable development. We need to convey to our partners abroad what partnerships we have, what investments are available, so they understand what is happening here and that business in Ukraine exists and continues to develop. Without such events, an information vacuum is created, and propaganda works in all spheres," says Alina Sokolenko.According to her, foreign investors are now actively willing to invest in renewable energy in Ukraine, particularly in wind power plants. The agricultural sector, processing, and advanced technologies are also of interest."In essence, any field of activity or industry will be interesting if there is a project. The problem facing investors today is that there is a lot of money in the world, but very few businesses and countries that can accept it. And this is the main problem in Ukraine. Because, besides attracting investments, you need to be able to use them. And for that, Ukrainian business must meet international standards," says Alina Sokolenko.According to the expert, this refers to ESG (Environmental, Social, Governance) standards, non-financial and financial reporting, business transparency, business ethics, and so on."These are important components and key points for attracting investment. If Ukrainian business meets international standards, investments will be open to any industry. But for this, we need to work to raise our level higher," says Alina Sokolenko. "It starts with openness and transparency, taking into account environmental and social indicators. Sustainable development is really about the ability to manage resources. And the principles of sustainable development are about using the resources you have to the maximum, but in a way that they are also preserved for future generations."According to the expert, the war has unexpectedly become a driver for Ukrainian business, which, despite the loss of assets due to Russian aggression and limited resources, including personnel, is still looking for development options and even entering foreign markets."We can observe how our Ukrainian companies are scaling. They can give a head start to many international companies because we have this stress resistance and the ability to expand into new areas. For example, there was logistics, they created banking alongside it, then some retail. This is the scaling and diversification of business," says Alina Sokolenko. "We can look at Poland: half of the companies are already Ukrainian. What does this mean? It means that Ukrainians are using this opportunity of war to scale and expand. Because those who don't do this simply disappear, they disappear from the market. It seems to me that the war is the driver that has made it possible to think outside the box, to look for options. Practically every second Ukrainian business has something very unique and extraordinary. As experts, we accompany many Ukrainian businesses in their entry into the international arena and in attracting investments to Ukraine. And it is impressive."







