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Kremlin's 'Trojan horse': how Slovenian news site became Russia's new EU mouthpiece

global.espreso.tv
Wed, 12 Nov 2025 20:43:00 +0200
Kremlin's 'Trojan horse': how Slovenian news site became Russia's new EU mouthpiece
The Insight News Media reported the information.Following the EU-wide ban on Russian state media, Moscow's disinformation machine has adapted by operating through local, Kremlin-friendly proxies, and the Slovenian website Insajder.com stands as a textbook example of this strategy in action.While presenting itself as a patriotic "alternative news" source, the outlet systematically recycles Kremlin propaganda, justifies the invasion of Ukraine, and attacks Western leaders with aggressive visual disinformation.The site's influence is far from marginal. According to web analytics, Insajder achieved an explosive 1.6 million views between September and October 2025—a massive figure in a nation of 2.1 million, rivaling the readership of Slovenia's leading professional media. A significant 44% of its traffic originates from search engines, with Google ranking its manipulative stories highly for common news queries.The portal's content is characterized by aggressive visual propaganda, often mirroring aesthetics from Russian propaganda channels. European Commission President Ursula von der Leyen has been depicted as a Nazi, her face merged with Hitler’s. French President Emmanuel Macron is frequently mocked as a clown. Researchers note these graphics are a "deliberate form of visual disinformation" designed to provoke outrage and ridicule democratic leaders.The outlet's editorial line, shaped by editor-in-chief Igor Mekina and editor Svetlana Vasović-Mekina (who also reportedly writes under the pseudonym Anja Klein), closely mimics Russian state messaging.Articles routinely use Kremlin-specific terminology, such as referring to the "Kyiv regime" or calling the full-scale invasion a "special military operation." In one post, Mekina attacked Western media for "lying" about the war, writing: "Slovenian storytellers: Ljubljana Daily about the ‘special operation to liberate Pokrovsk’ at the moment—when it had already fallen!"Mekina has also personally targeted European leaders with hate-based language, referring to Ursula von der Leyen as the "unelected top European gynecologist" and claiming in an article: "‘Nazi!’ This is how Ursula von der Leyen was greeted in Bulgaria."Svetlana Vasović-Mekina's work echoes this approach, using terms like "Ukrainian terrorist regime" and "crazy Nazis." Her articles have pushed debunked conspiracy theories, including that Ukraine was responsible for downing flight MH17, and praised Russian extremist ideologist Alexander Dugin.This strategy employs a "circular citation" method to launder information. Insajder quotes banned Russian outlets like RT and RIA Novosti for its Slovenian audience. In turn, Russian-language media and outlets like Sputnik Serbia cite Insajder as a "Slovenian source," creating a false impression of legitimate, independent European support for Kremlin narratives. One Russian site, Iarex, published a story titled, "Slovenian Media Explains How the American Deep State Started the War in Ukraine," citing Insajder directly.This case highlights a broader Kremlin strategy of using "useful local actors" to circumvent sanctions, allowing Russian disinformation to remain potent and visible inside the EU's information space.Russian propaganda is spreading AI-generated videos on TikTok, where alleged Ukrainian soldiers talk about a "catastrophic situation" in a number of frontline areas.
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