It is worth noting that the Hollywood actress herself worked her visit 100%. When she plays with children in a shelter, you believe the mother of many children, who has a history of numerous trips to various "hot spots."Jolie's statement that she was impressed by the resilience of the residents of Mykolaiv and Kherson, who fight for their lives every day while "governments refuse to protect the civilian population," is also communicatively brilliant.Here, I will note to the skeptics who say that Angelina was simply paid, and anyone could have gone with a motorcade, security, and electronic warfare to Kherson. Oh, not everyone! I will not name the famous names one would like to see in the American's place, but they will never go there. What's more, considering how the Russians have intensified their information work to denigrate the Ukrainian Armed Forces, Jolie could have been an ideal target. So that they could then spend a good year talking about the "atrocities of the Ukronazis."By all accounts, this was an ideal communication case, but at some stage, it turned into a new "fortress Bakhmut."Now, world and regional media are dragging out the story about Jolie's visit to a Ukrainian Territorial Recruitment Center, the mobilization of her motorcade's driver — and all this from the perspective that God knows what is happening with mobilization in Ukraine.I will separately note that I see nothing wrong in the fact that two jeeps were stopped at a checkpoint near the city of Yuzhnoukrainsk and the men were asked to show their documents. It is known that one of the men had problems with his documents — he explained that he was transporting an "important person." The National Guardsman did not believe him and sent him to the Territorial Recruitment Center. By the way, at this stage, I applaud this particular serviceman — who knows who is driving around in the front-line zone near the nuclear power plant, which the Russians planned to capture just like the one in Enerhodar."The Ground Forces should have come out with a statement and explained that our law is the same for everyone, and we do not make exclusive exceptions even for the support team of Hollywood superstars. And in general — Russia has now intensified its attacks on the power system, so we carefully check everyone. And that is why the motorcade near the South Ukraine NPP also went through all the appropriate procedures."Instead, the local PR specialists tried to pretend that Jolie was not at the Territorial Recruitment Center, even when a video from the surveillance cameras appeared on anonymous Telegram channels, showing the actress actually walking out of the institution's doors. This raises a separate question of who leaked this and why. And in general — we constantly persecute war correspondents for filming something wrong or asking the truth in an interview. But when a person who clearly works in a front-line Territorial Recruitment Center leaks a video from a secure facility — is that not a big deal? What will be next? Will there be an edited video of a queue of new recruits, so that an Iskander missile can precisely hit the target?The pinnacle of the communication failure, which erased the positive effect of Jolie's arrival, was a comment from an unknown source to the TSN website, where this genius of communication said that the actress went into the Territorial Recruitment Center to use the toilet. This was immediately turned into memes and jokes. And the next day, the press service began to make excuses that it was the damned journalists who misunderstood. Yes, yes — it's not because of them that the Territorial Recruitment Center is now shamefully deciphered as a "public use toilet."How could one have commented on that same disgusting leak from the surveillance cameras? Yes, Ms. Angelina did indeed visit the draft center to make sure that Mr. Dmytro, her driver, was okay and had no problems with the law. We calmly explained the situation to the star, the mobilized person agreed with the commission's reasoning — he will soon begin his service. There are no complaints against anyone.But there was no such high-quality communication. And so the "Jolie at the Territorial Recruitment Center" case has joined the collection of timeless classics like "we do not conduct formations by mandatory order" and "all energy facilities are securely protected."If I wanted to spin this story into a plus for the state and mobilization, I would have separately emphasized that Jolie did not try to get her driver out of the Territorial Recruitment Center, and all conversations with the servicemen were conducted with marked honesty. This would not be bad amid popular videos on the Internet, where groups of women rescue someone from a van, and real "manly" content is increasingly becoming TikTok videos about how you cursed out that same Territorial Recruitment Center.In summary, we have the sad acknowledgment that we are clumsy in strategic communications at the state level, and the press services of our departments and leaders are headed either by scarecrows from the telethon or simply by professionally incompetent individuals who are afraid to bring bad news to their superiors and quickly deal with it.Although what can I expect, when our communications are handled either by the author of columns about Yanukovych and the elder Zosima, or just by a bunch of black-ops political technologists who started with Yatsenyuk's carrot. And now the crown of their talents is the ten-year-old swimsuit of opposition deputy Viktoria Siumar.Specially for EspresoAbout the author: Maryna Danyliuk-Yarmolaieva, journalist, editor-in-chief of espreso.tvThe editors do not always share the opinions expressed by blog authors.